“Marketing is a competition for people’s attention”- Seth Godin
In entrepreneurship, there is saying that out of 10 businesses, 9 fails. Why is that?
While preparing curry, if you skip or misuse any one ingredient such as salt which can ruin taste, then this same analogy applies to the book marketing.
If you’re an author and struggling to market your book then here are some wonderful tips for that:
– Design an attractive cover
Always first impression counts so why not design an attractive cover to hook the audience. Cover is the face of book which delivers the message what to expect in the book and what story it covers. By choosing right cover design and font style can really make difference in the book’s sales.
– Promote on Social Media
In today’s digital economy, the social media has become indispensible part of our lifestyle. For example, ‘Facebook Is Now Bigger than the Largest Country on Earth’ with 1.39 billion users as mentioned on the huffingtonposts.com website.
So, if you are not on social media such as Facebook, twitter, Google plus, p-interest, instagram, Flickr etc then you are invisible in the digital world. Just look for the right social media platform and content strategy to reach your customers.
– Promotion on discussion forums
There are many discussion forums such quora.com, answers.com, ask.com, Rodinghood etc. where you can meet people who are interested in your book. Also, look for any country specific or language based forums where readers spend time and discussion issues.
– Build an author website
Creating an informative website about book and its author is a great way to attract customers and educate them what you are and your book is about. Furthermore, writing blog or article related to your book can help in Search Engine Optimization.
– Create a Book Video Trailer
With the free video creation tools and technologies now anyone can create and share video with the world. You can use POWTOON for (free) animated video creation which can be shared on different platform like YouTube, Vimeo, Wistia etc.
– Publish book as an ebook
Publishing book as an ebook can increase visibility on different digital marketplaces such as eBook stores, e-readers, tablets, smart phones etc. In addition, the eBook is easy to publish, sell and distribute across the world as compared to book publishing.
Some big eBook markets are kobo, kindle, nook, Itunes, Ingram etc, but you need to publish on each platform individually. Although you can also opt for ebook self-publishing and distribution platforms like Smashwords.com, Kartindo.com, BookBaby.com which sell ebook to almost all the leading and global eBook markets.
– Publish book as an audio book
Audiobook is an another version of book which is becoming popular as it is gives freedom to carry book (in audio format) and listen whenever/wherever you are comfortable. Markets for audio books are Amazon Audible, Reado etc. where you can sell your audio book.
– Publish book as an android application
No doubt, android is becoming household name in the smart phone and tablet industry. But, have you ever wondered if you can access the android marketplace such as Google Play, Amazon Appstore, Mobango, Socio-io etc. then you can reach wide user base of them which is increasing with every gone by day.
In essence, the best to improve the visibility and marketability in the overcrowded world of competition where everyone is competing for an attention is to focus on right marketing strategy such as beautiful cover design, availability on social media platforms and discussion forums, informative author website, concise and insightful video trailer, publish book in different formats such as eBook, audio-book, android app
If you are an author and know any other way to promote and market book then please share your thoughts on email@example.com.
Kartindo.com is an eBook self-publishing and distribution platform to sell, publish and distribute eBooks globally.